the green green

The Green Green is ironic, but authentic. I created this matcha brand using a @girlinbluestudios design prompt and wanted to communicate vivid, authentic matcha without relying too much on just the color green. After all, it’s already in the name!

The loud colors overpower or equal that of the green. Not what you would expect, nevertheless true to to the character of ceremonial grade matcha.


primary logo


packaging + photography